Airbus vs Boeing: How to target Airlines Companies ?

Boeing and Airbus had to change their product strategy due to the crisis economy. Indeed, in the process of purchasing, Airlines companies pay attention to a lot of criteria. Their buying process is generally based on a market vision for the 20 next years.

During many years the two constructors have spent billion dollars on developing plane able to cross the world in a direct way. However, nowadays airlines companies want to buy efficient products, without any over superfluous options. You can see on the chart the main criteria taking into account by airlines company to build their strategy.

The two constructors are really aware of that, and are already in a strength competition on these criteria. One of the options for Airbus and Boeing to differenciate themselves is to provide to their costumers: Flexibility. This is why there are always definite and optional parts in the orders.

They also give important discount on the planes, according to John Leahy sales manager in Airbus, these discounts are traditionally around 40% but can reach 55%. As you can see below the price could be reduce by 60% for some models.