These years the competition between the two
companies was harsh. They have chosen two different strategies with their
aircrafts offer. With the A380, Airbus expects to put an end to the Boeing 747
supremacy in the superjumbo segment. The optimized version of the A380 can
carry more than 800 passengers allowing economies of scale, the objective is to
reduce the fuel consumption per passenger and one of the strategies is to
increase the number of seats in planes.
But many experts remain skeptical about
airbus' A380 because studies show that the trend is not going in their
direction as the demand for long distance planes is more focused on 250/300
seats like the Boeing 777 which is a commercial success for the American
manufacturer. So the critics argue that Airbus may have wasted time and money
developing the A380 while Boeing was improving the smaller 777, enlarging the
range and launching the 787 Dreamliner. Moreover the break even point for the
A380 will probably be hard to reach because of high costs of development and a too
small market share to ensure enough return on investment.
It seems that the hub system is less and
less popular among passengers, indeed they prefer direct flights instead of
waiting long hours in airports. The problem is that Airbus bets on these hubs
for the future as they launched the A380 and some analysts think this could be
a problem for them.
The success of the 777 illustrates the
trend of 300 seats plane on the long distances. Moreover Boeing focuses on
efficiency by using only 2 engines planes, with composites body parts which
make it lighter.
http://fr.wikipedia.org/wiki/Concurrence_entre_Airbus_et_Boeing
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